Magazine Into Issue 2: Almost Famous

In the past ten years, the design industry in China has entered a special period of development. The big challenge of the design industry in China comes from a sense of separation: people are still receiving information, the industry is facing transformation, local market are booming but still far from settling into normality. There are lots of topics which have not been discussed yet deserve to be.

They aims to understand and record all ‘Common Sense’ and ‘Phenomena’ that are happening. Based on in-depth insights, editorial-driven creative content and easy-to-read storytelling, we wish to connect individual and develop mutual understanding.

The second issue of into ‘Almost Famous’ mainly focuses on young designers who are still struggling to be noticed. The unique Chinese culture and social background brings on chances as well as positive information, but it also put them in an environment of confusion and challenges. Young designers are on the process of searching what they want from design, and trying to find a balance between self-realization and reality.

3 volumes, including the main issue, the sponge puzzle and the sketchbook.

Almost Famous:
In this issue, we have divided our magazine into four parts: Young Ones, Stayin’ Alive, A System, Common Sense. They discuss designers’ life from different perspectives of views.

Sponge Puzzle:
‘Sponge Puzzle’ was created by Yin Zha, it contains puzzles that can be mixed and matched casually. With her understanding of almost famous, Yin Zha created a painting of sponges for the topic.

Sketchbook:
‘Sketchbook’ presents the process of a material design project from which we can have a glance of how different materials are combined into a piece of art. ‘Sketchbook’ is an explanation of young designers' daily job as well.

Dimensions: 190 × 270 mm
Format: Main issue, Puzzle, Booklet
Language: English, Chinese
Year: 2022
Publisher: Subfictions